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 PR-manager,
the head of Chime Communications board of directors Timothy Bell, has
concluded a contract with Belarusian government to improve the image of
the country in the international arena. The contract was signed “in the
end of the last week”. Lord Bell refused to speak about the exact sum
of the contract and its term of implementation.
PR-manager has informed that he will work at the image of Belarus as a
country, and not at the Belarusian president’s image, as some media
informed earlier. He noted however that a president is an undeniable
part of the county and its image.
Earlier Lord Bell said that the contract includes carrying out two
campaigns, an informational and a marketing one. The aim of the
informational one is “to get more factual message about Belarus across
as opposed to the image created by world media”. The marketing
campaign, as said by him, is to increase investment attractiveness of
the country.
As we have informed, on March 13
Lord Bell met with Alyaksandr Lukashenka. According to official
reports, it was a private business visit. After the meeting with the
Belarusian ruler Lord Bell told to journalists that his company works
in many countries of the world “improving image”. The PR-manager
believes that there are many “two-faced and hypocritical comments about
Belarus” at informational web-resources. A serious work is to be done
to change that, he said. The most important thing, Mr. Bell believes,
is to make information about the country just, and true to reality.
Later
Timothy Bell said in an interview to foreign media that he and his
company would earn millions of dollars over improving of Lukashenka’s
image of several years.
It should be noted
that with the beginning of the British lord’s cooperation with the
regime of Belarus political repressions, crackdown on opposition and
disbanding of peaceful rallies intensified in the country. The cruel
crackdown on the peaceful protest on March 25 took place two weeks
after the first meeting of Lukashenka and Bell.
It
is rather strange to hear statements of Lord Bell about his intention
to work at the image of Belarus as a country, not at Lukashenka’s
image. It’s interesting to know, how would he improve the image of
Germany under Hitler?
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